A lot of people are interested in buying site traffic. The reason this is such a great way to get traffic is because you can get it instantly without having to build links or SEO your website.

Plus when you learn to buy traffic, you also become very proficient marketer at converting visitors because you have to. As a beginner, let’s look at some of the bet ways to buy site traffic and the skills that you need to master to make this a profitable venture for you.

The Best Place To Start Buying Internet Traffic

In my opinion, the best places to learn about buying traffic are the Google Content or Display Network (part of Adwords) and/or Facebook pay per click ads. Even though there are rules you have to follow to learn the systems, they are not super strict.

Google Content/Display Network

When you choose to advertise on Google’s Display Network, you are going to have your ads shown on other websites that are part of the Adsense network. You can do text ads similar to regular Adwords, but you really want to use image or banner ads.

You can get really cheap clicks here but you have to invest a little bit to clean up your campaign when you first launch it.

When I typically use this for of paid traffic, I always try to build a list of emails when I do it. That way I can keep marketing to my list and make more sales. It helps me leverage more of my visitors for a longer period of time.

Facebook Ads

Facebook can be really powerful because you can really target your visitors. However, if you want to make the most of your money then it can take a long time to set up. With some many different ways to target, you can have think about the message to your market.

For example if you are selling a golf swing trainer, your message might be different when you target a 24 year old compared to 54 year old. To the 24 year old, my head line might read…

• Destroy The Golf Ball Big Time!
• To the 54 year old, I might go something like…
• Drop 4 Shots By Next Week!

Those were just quick ideas but you can really target and match a good message. Plus with Facebook, you can use pictures which helps to get clicks. But there is high ad fatigue here so you have to keep new ads in circulation.

I suggest to learn Facebook ads, you check this out.

Finally Don’t Forget About This…

I can’t end this article without talking about conversion and learning how to test your website.

The crazy thing about the Internet is you can never guess what will work and what won’t. When you’re paying for traffic you can’t take blind guesses without a system in place to help those guesses workout for you.

I’m talking about Google Website Optimizer and using multivariate testing. Essentially what this does is allows you to test multiple parts of your website at once. This will create hundreds if not thousands of combinations and Google’s system will cycle through them helping you find the best.

It will then display the best more often which is going to let you increase your conversions.

It’s amazing and most marketers don’t take the time to set it up. However, it really is necessary when you are paying for traffic.

Click here to learn more about Google’s Website Optimizer.

Look For the Right Mentor

Just so you know, I have used paid traffic successfully in the past on both Google Adwords and Facebook, but I am not a master at it at all.

I definitely recommend some good products to get you going. These are ones that I have used and that really help because with paid traffic, it’s all about testing your personal sites.