Just to preface this post, it’s from my experience and from me talking with other active online business owners. So now that that is out of the way, let’s get into the Google Dance.

This is all coming at you from a complete SEO perspective because that is where you see the Google dance. And I like to talk a lot about SEO because it’s what I have extensive knowledge and success in. And you are going to deal with the Google dance whether you like it or not.

First, the Google dance is when you are beginning that process of directing your rankings for your specific keywords. During this time you are going to see your rankings jump all over the place.

I’ve seen pages of mine get top five rankings only weeks after launch but they they completely disappear for a few weeks as well. It’s pretty frustrating to say the least, you are going to bounce from the 80s to the top 20 then back to the 60s and then off the charts completely. Eventually, you will settle somewhere and then you can build with more consistency from that point.

Why Does Your Website Bounce Around?

Let’s think about this from Google’s perspective. They are probably indexing millions of pages every day if not every minute. Many of these are on existing domains that have been about the same topics for years. Google trusts these sites because they are older and they are consistent.

When a new site comes online, they index it but they don’t know anything about it. It could be a crap site full of spam, or it could be the real deal. They don’t know so it’s almost like they are testing your site.

They are noticing that links are also being built to the site. If you are like most people, you are probably building links pretty rapidly in the beginning. Google sees this and just processes it. But what happens if the links just stop one day?

Well they probably see this as not a very good sign. I would take this as a spam site because it’s not natural for a consistent flow of links to stop. I think this is why they bounce it around.

After a certain time frame where they are consistently seeing links and mentions across the web, they get comfortable with actually making your site more relevant for the search terms it sees in the anchor text links.

What Can You Do When You Are Dancing With Google?

Just keep building links and adding good content to your website. It’s so important that you consistently do this. It looks more natural and with your site consistently getting bigger, you seem a lot more legit.

There are some other things you can do to help with this process, things that I have testing and that work really well for me.

1. Invest In an Aged Domain

This is when you find and buy a domain that not only has some page rank associated with it, but some age too. I prefer to buy domains that are at least 3 years old but I really like to go with 5 years and more. It really depends on the name of the domain name.

In my newsletter, the Money Maker, I have an SEO training module where you can learn all about how to buy aged domains and get good deals on them too.

I have notice that when I do this, the domain ranks faster and settles from the Google dance insanely faster than with a brand new domain.

2. Send Some High PR Links Immediately

This has not been as reliable, but it has worked for me. Right when I get a site built and launched so I am actually building links to it, I like to send some high PR links… PR3, 4, and 5 links to it quickly.

If I were Google, I would see this has a big vote of confidence for a new site and I’d be more apt to trust it a little quicker.

Again, sign up for my newsletter and I really show you not only how to get high PR links easily but do so without spending a fortune or doing dangerous things like buying links.

Bottom Line About The Dance:

You are going to have to go through it. Just deal with it and stay consistent with your link building plan. A good affiliate marketing tip, make sure you redirect your affiliate link or hide it. I have found this helps to sustain rankings with affiliate sites.

Now you know what the Google dance is and you know to expect it. Just think of it like this, there are many people that will freak out and quite so your competition just got a lot easier.

I was reading my RSS reader yesterday and came across a blog post from Mashable. If you are not reading Mashable or TechCrunch then you better start. They are a great way to see what is going on in the online business worlds.

Anyway, they wrote an article about what they call the “modern” SEO and how to get your website ranking. It’s an interesting look but it brings up some really good points that I think you need to take heart in. You can read what they have to say, but below you will hear more my personal take on each little topic.

1. Local is Taking Over

I am sure you have done a local search on Google and you can see that it really does take over the entire top ten. It’s bigger and hard to miss, plus from the heat map you can see that it’s where people are clicking… even if there are websites listed above.

Since you are not really in a local business, most likely, just think about how your affiliate site or ecommerce site can fit a local market. Maybe you should get a business address in a big city and optimize your website for that local market along with your main keywords.

If you could take a top ranking in New York City, you can probably get a ton of traffic.

2. You Need Social Now More Than Ever

I think social is still getting more and more important, but from the markets that I’m in, there really is not a huge amount of sharing going on. For example when I go outside the tech world, there seems to be barely any sharing using Google+, it’s all with Facebook.

I don’t think it’s influencing ranking as much as people think right now, but I think that will change more and more as time goes on so you better start it anyway.

3. Content Links Are King

This is definitely the truth and you really should only be getting content links. A content link is a link inside the body of an article or blog post. It’s much higher value and if you know the secrets that I know, then you can get all the content links you need to rank really well.

Sign up for my Money Maker Newsletter and I’ll show you exactly how to do these things.

4. Think of People and Not Robots When You Optimize Your Site

This is pretty common sense and has actually been said for a long time. You want to give your page the necessary spider food so it knows where to best rank your page, but you want the page to read for humans.

This really isn’t hard to do. It think on page optimization is important but links are always going to be more important. Just make sure you have good titles and the keyword does show up in your article a couple times.

5. Check Your Backend: schema.org

I have not really messed around with this at all because my attention go more towards getting good links than anything else. However this makes lots of sense.

Apparently this is all about getting rich snippets, or making your search engine listing look really great and full of extra information. That will drastically increase your click thru rate which is what you want to happen.

The most clicks you get the more traffic. I can’t say much else just yet but you can be sure that this is in my to-do list program and will be handled shortly.

6. Know Your Data

Data is really important and it’s getting harder to collect every since Google has tried to have more and more people signed into their accounts when they are doing their searching. From what I understand the keyword data does not get passed since the search environment is different for each person.

However, I suggest that you collect lots of data about your sites and your ranking. It’s really important because you might be optimizing for a keyword that is supposed to get lots of traffic, but it really doesn’t get much at all.

If you are running an ecommece site then go with Google Analytics. If you are doing anything else, use GetClicky.

When I first started to market my business, and even mostly to this day, I wrote all of my own content. It took me forever!

I started out as a slow writer for a few reasons, but the main one was that I was not used to writing so much and my knowledge was really not that great about the topic.

I would write 16 mini 100 word articles for link building and Blog Blueprint (part of IMA). These don’t have to be the best of quality, but they do have to at least make sense. However, it took me about 2 hours if not a little longer to get them written and posted.

I hated it, but I was hell bent to succeed and get my site ranked.

This was only worse when I had to write longer articles and then spin then.

How I Got To Mastery

It was ugly and I don’t want to scare you too bad. However, I really do want to you realize that if you decide to do things yourself, it won’t be an easy walk in the park.

But things change and today is something completely different.

I can write the equivalent of 14 plus articles ranging from 150 words to 330 words in about an hour to an hour and half. It’s so easy now that it is hard to pay outsourcers to do it for me.

I feel like why pay somebody to write an article which will probably suck when I can knock it out in 10 minutes?

Just to answer that question for you… as you continue to build sites, you will need help writing or you are just going to be stuck writing all day long and you’ll go crazy.

How Long Does It Take To Get To Mastery?

I think it will take about three months or so to really get good at knocking out articles for SEO and link building. But it’s a great skill to have.

Here is how I stay focused when I am writing to build links, or when I am just writing super high quality content for my sites…

1. NatureSpace – This is a great app that I use on my Ipad. It creates amazing sounding nature noises that almost put you in a trance state. It keeps me focused so I can just pound them out without getting distracted.
2. Spotify – This is a music service that lets you play any and all music. Depending on how much mental capacity I need to use, I can listen to music and knock out writing quick. However, if I have to think about what I am writing (like in the beginning) then personally, I can’t do it.
3. Coffee Shop – I love the coffee shop because I can go there and just buckle down and get stuff done. If I didn’t like running up a coffee tab, I would probably go to the coffee shop daily to get all my link building done.

One of the Holy Grails for your Internet business and your website is getting it ranked in the top three of Google. When you do this, you will get a lot of free traffic to your website and things can really take off from there. But actually getting those rankings can take a lot of work and it takes making Google very happy and lots of  one way link building techniques.

There are many factors that go into building these rankings and building a site that will not only achieve the rankings but keep them as well.

In this article, we are going to concentrate on one way link building. This is the number one way to get your site ranked high in Google. And then when you build a good site, Google will keep you there.

How Do You Get One Way Back Links?

When you first start to get into doing some SEO and some back linking, you are told to do things like forum posting, blog commenting, guest posting on other blogs, and of course article syndication.

The article syndication is typically going to sites like Ezinearticles.com, GoArticles.com, and ArticlesBase.com.

Blog commenting is really a bust link these days as Google knows that they get spammed like crazy so that does not play into your favor.

Forum posting can work really well, but it’s really time consuming although at the same time, it can give you some great insight into your market.

The Best One Way Link Building Tools?

These days there are a host of link building tools which can really help you build links easily and save you a lot of time. Some of these tools are slower than others, while some have a lot more quality links to give.

Let’s take a look at some of my personal favorites that I have used.

Build My Rank

This is a private blog network that has a lot of higher PR blogs which you can really take advantage of.

What is really nice about this is there is a built in indexing of your links. In order for your links to really count for you, Google has to know they are there. This happens when you get the link indexed and realized by Google.

So in this service, you write small blog posts which have to be completely unique and can’t really be spun. While this makes it a little longer to use, it helps you know your links will count. I use this service a lot and use it everyday without a doubt.

Click here to learn more

The IM Advantage

I have written a lot about this membership service and one of the things I have mentioned are the tools. There are some great link building tools in the service as the owner, Steve Clayton, is a big proponent of getting SEO traffic.

In this package, you not only get a service called Blog Blueprint, but one called Authority Blueprint, Article Blueprint, and Link Blueprint.

These are all services that will help you get rankings for sure. I have been using them all for over two years.

Click here to read more about it.

SE Nuke

This is a dangerous tool, but it’s very powerful and I am just starting to learn more about it. It is an automated tool that can create blog links, forum links, profile links, and a few others all by itself.

What is really great about it is the fact that you can schedule these posts so it can look a little more natural and not so “fake.”

You have to have quite the system set up with proxies so you don’t get kicked out of the different websites and services. It is good for a beginner but it has a pretty steep learning curve. But it has some power and so far I am really liking it.

Click here to read the full sales letter about it.

Build Your Own Blog Network

The best way to build links and get really high PR links at that is to build your own network. This can get expensive but it works so well that it is so worth it.

In fact if you want to compete then you need to do this. There is no other way to compete for many of these terms.

If you want to learn how to build this and the services you need, which are not much, enter your email address in the box below this article. I’ll send you exactly how I do this and what you can do to get huge link juice for your websites and all the one way link building websites you could even need.