That is the advice that Tim Tebow’s coaches gave him. It’s no secret that he is learning the quarterback position. He has a great arm but it’s definitely a unique throwing style that is being criticized… can it really make it in the NFL.

But Tebows coaches realize something important. He is only going to learn to be great by just pulling the trigger. You hear the announcers say it a million times during the game.

Listen for it this weekend when he goes up against Brady and the Patriots.

Hesitating, thinking too much, trying to be perfect all lead to unnatural movements that cause more error than just pulling the trigger and fixing it as you go.

In Your Online Business, Pull The D@#% Trigger!

Are you hesitating with your online business or your affiliate website? If you’re like most people who come into this space, you sure are.

You build a website, but rather than market it, you continually try to make it look better. You also keep buying courses because you tell yourself that you need to be fully prepared so when you do market your website, it will go perfectly.

But It Won’t Go Perfectly No Matter How Much You Prepare

It’s actually kind of infuriating. I remember when I was getting my first really successful website going, I was making the same mistakes I learned about in the courses.

I figured, “Heck, if I read about these, why am I still making them?”

It’s because nothing is truly internalized until you do it for real… until you pull the trigger.

How Can You Pull The Trigger Right Now?

Look at your current website that you are working on. If you have a dozen or so websites, pick the one that is doing the best.

Next, sit down and think what are five things you can do each day, that have to do with actually marketing your website?

This could be building links, doing PPC, actively contacting so many new people a day, whatever…

Then commit for only one month to doing those things. Pull the #@%&$ Trigger!

Amazing things will happen.

Isn’t it crazy what Tebow can teach us about business? Let’s hope Denver takes New England down and out this weekend. The game is on Saturday!

This is all coming at you from a complete SEO perspective because that is where you see the Google dance. And I like to talk a lot about SEO because it’s what I have extensive knowledge and success in. And you are going to deal with the Google dance whether you like it or not.

First, the Google dance is when you are beginning that process of directing your rankings for your specific keywords. During this time you are going to see your rankings jump all over the place.

I’ve seen pages of mine get top five rankings only weeks after launch but they they completely disappear for a few weeks as well. It’s pretty frustrating to say the least, you are going to bounce from the 80s to the top 20 then back to the 60s and then off the charts completely. Eventually, you will settle somewhere and then you can build with more consistency from that point.

Why Does Your Website Bounce Around?

Let’s think about this from Google’s perspective. They are probably indexing millions of pages every day if not every minute. Many of these are on existing domains that have been about the same topics for years. Google trusts these sites because they are older and they are consistent.

When a new site comes online, they index it but they don’t know anything about it. It could be a crap site full of spam, or it could be the real deal. They don’t know so it’s almost like they are testing your site.

They are noticing that links are also being built to the site. If you are like most people, you are probably building links pretty rapidly in the beginning. Google sees this and just processes it. But what happens if the links just stop one day?

Well they probably see this as not a very good sign. I would take this as a spam site because it’s not natural for a consistent flow of links to stop. I think this is why they bounce it around.

After a certain time frame where they are consistently seeing links and mentions across the web, they get comfortable with actually making your site more relevant for the search terms it sees in the anchor text links.

What Can You Do When You Are Dancing With Google?

Just keep building links and adding good content to your website. It’s so important that you consistently do this. It looks more natural and with your site consistently getting bigger, you seem a lot more legit.

There are some other things you can do to help with this process, things that I have testing and that work really well for me.

1. Invest In an Aged Domain

This is when you find and buy a domain that not only has some page rank associated with it, but some age too. I prefer to buy domains that are at least 3 years old but I really like to go with 5 years and more. It really depends on the name of the domain name.

In my newsletter, the Money Maker, I have an SEO training module where you can learn all about how to buy aged domains and get good deals on them too.

I have notice that when I do this, the domain ranks faster and settles from the Google dance insanely faster than with a brand new domain.

2. Send Some High PR Links Immediately

This has not been as reliable, but it has worked for me. Right when I get a site built and launched so I am actually building links to it, I like to send some high PR links… PR3, 4, and 5 links to it quickly.

If I were Google, I would see this has a big vote of confidence for a new site and I’d be more apt to trust it a little quicker.

Again, sign up for my newsletter and I really show you not only how to get high PR links easily but do so without spending a fortune or doing dangerous things like buying links.

Bottom Line About The Dance:

You are going to have to go through it. Just deal with it and stay consistent with your link building plan. A good affiliate marketing tip, make sure you redirect your affiliate link or hide it. I have found this helps to sustain rankings with affiliate sites.

Now you know what the Google dance is and you know to expect it. Just think of it like this, there are many people that will freak out and quite so your competition just got a lot easier.

Anyway, they wrote an article about what they call the “modern” SEO and how to get your website ranking. It’s an interesting look but it brings up some really good points that I think you need to take heart in. You can read what they have to say, but below you will hear more my personal take on each little topic.

1. Local is Taking Over

I am sure you have done a local search on Google and you can see that it really does take over the entire top ten. It’s bigger and hard to miss, plus from the heat map you can see that it’s where people are clicking… even if there are websites listed above.

Since you are not really in a local business, most likely, just think about how your affiliate site or ecommerce site can fit a local market. Maybe you should get a business address in a big city and optimize your website for that local market along with your main keywords.

If you could take a top ranking in New York City, you can probably get a ton of traffic.

2. You Need Social Now More Than Ever

I think social is still getting more and more important, but from the markets that I’m in, there really is not a huge amount of sharing going on. For example when I go outside the tech world, there seems to be barely any sharing using Google+, it’s all with Facebook.

I don’t think it’s influencing ranking as much as people think right now, but I think that will change more and more as time goes on so you better start it anyway.

3. Content Links Are King

This is definitely the truth and you really should only be getting content links. A content link is a link inside the body of an article or blog post. It’s much higher value and if you know the secrets that I know, then you can get all the content links you need to rank really well.

Sign up for my Money Maker Newsletter and I’ll show you exactly how to do these things.

4. Think of People and Not Robots When You Optimize Your Site

This is pretty common sense and has actually been said for a long time. You want to give your page the necessary spider food so it knows where to best rank your page, but you want the page to read for humans.

This really isn’t hard to do. It think on page optimization is important but links are always going to be more important. Just make sure you have good titles and the keyword does show up in your article a couple times.

5. Check Your Backend: schema.org

I have not really messed around with this at all because my attention go more towards getting good links than anything else. However this makes lots of sense.

Apparently this is all about getting rich snippets, or making your search engine listing look really great and full of extra information. That will drastically increase your click thru rate which is what you want to happen.

The most clicks you get the more traffic. I can’t say much else just yet but you can be sure that this is in my to-do list program and will be handled shortly.

6. Know Your Data

Data is really important and it’s getting harder to collect every since Google has tried to have more and more people signed into their accounts when they are doing their searching. From what I understand the keyword data does not get passed since the search environment is different for each person.

However, I suggest that you collect lots of data about your sites and your ranking. It’s really important because you might be optimizing for a keyword that is supposed to get lots of traffic, but it really doesn’t get much at all.

If you are running an ecommece site then go with Google Analytics. If you are doing anything else, use GetClicky.

That is why knowing the fundamentals is so important and can help you so much. You have to keep remembering what you are doing and what you are doing it for and you should be able to get through one more day.

Fundamental 1: A Website

This is a pretty easy fundamental to have. Of course you need a website to attract people and make them do what you want them to do. This could be to sign up for a list or to have them click on a link… whatever the case maybe.

It’s very easy to get your website up and with a little bit of training, you can be very proficient at it.

If you want to get this type of training for free them I suggest you sign up for my Money Maker Report. This is a newsletter and an access to my training hub.

Click here to sign up for it!

Fundamental 2: An Offer

You need an offer which is something to offer to your visitors. This could be anything again… an affiliate product, an actual product of just to sign up for a newsletter list.

A good example is the offer I just made to you to join my newsletter list. I told you that I have a free training for WordPress and a lot more great information. If you join my newsletter list then you can get free access to this info. That is an offer.

The way you give your offer is something you can test and optimize pretty easily. With some software, you can test different ways to make the offer and find one that does much better than anything else.

Here is When I Get Interested In Testing

I like to wait until I am consistently getting at least 100 visitors a day to the page then I will think about testing. You want your stats to be statistically meaningful.

You always want to work really hard on getting traffic which brings us to the last fundamental.

Fundamental 3: Traffic

Getting traffic to your website is vital. When I build a website, I typically will not worry too much about making different things their best until I get the traffic. Once I bust my booty to get the traffic and I see what the most popular pieces of content are, I will then rework those pieces of content to be better.

When it comes to getting traffic, there are all sorts of things you can do. You can build links for some SEO traffic, use paid traffic, use YouTube, podcasting, and so much more.

You can even go offline with your traffic generation. Using post cards or little ads in magazines or newspapers is a great way to get traffic to your site. In fact it can be one way that has very little direct competition.

Now Remember What You Are Working For

Now all you have to do is remember what income level you are working for. Always remember that once you hit it, you can change it and make it bigger. But have an income level to hit.

Always remember this and have a life that you want to chase. This stuff works to help you get the things finish daily that you need to do.

Here’s strategy one… pick something you at least know about.

It really helps to have a good knowledge about what you are talking about. Keep in mind that this can be a business to business product and not necessarily a business to consumer product.

Most people getting started only think of a few markets when there are really a bunch you can get involved in.

So take a serious look at what you do and what you like. With a close enough look, you will find something.

Here is strategy two… Don’t promote affiliate products on your site.

You might be thinking to yourself that this is really crazy, but it can work really well. I am actually testing a few sites like this now. There is not a single affiliate product on the site and everything revolves around getting the visitors on the newsletter list.

Then once on the list, you can build a relationship and promote products. This opens up a slew of different strategies. Keep in mind that email marketing is a completely different animal.

It’s funny, you would think that it would be pretty easy, but I have found it to be much more difficult. However it can be very profitable.

Here is strategy three… Only work on three sites at a time.

This is probably more personal preference than anything, but I find that any more sites than that and it’s nearly impossible to build links.

You will drive yourself crazy building links for more than that and building enough to actually get ranked is really hard to do. I think as you begin to see success you can outsource, but that is something I don’t really know too much about yet.

Just think about this… the more projects you have going, the slower it will take to fail or succeed.

Wow when I think back to when I first got started, I immediately think of all the time spend going from one business to the next. From one course to the next, from one guru to the next.

I know it’s hard and you’ve heard it before, but if you can stick to one course and see it through until you’re earning money, you will be so much better off. Plus you’ll save huge amounts of money.

With that said, what is the best Internet marketing course to get your started that will also meet these two conditions:

• Gives you the best chance of success and seeing actual money
• Allows you the shortest amount of time to see those revenues

The Business Model That Is Perfect For You As A Beginner

There is no question in my mind that the best model for you getting started with Internet marketing and business building affiliate marketing. But not just affiliate marketing, you need to build rock solid, helpful niche websites to sell these products.

This is the best model because…

• You’ll master using WordPress and building a great site
• You’ll learn about aged domain names and jump starting against your competition
• You’ll learn about list building and writing good copy to help inspire action
• You’ll find great markets that convert well so you can create products.

Here Are The Best Internet Marketing Courses For This Business Model

Number 1: The Internet Marketing Advantage

I can’t tell you enough how great of a value this membership is. It’s run by Steve Clayton who made a great course called Commission Blueprint. This site is where he gives you access to all his teaching, all his courses, and all his tools.

The tools themselves are more than worth it, but you also have a great forum where you can learn a lot. I personally work with many of the forum members to help my business and visa versa.

It has paid off big time and I have been an active member for over two years. It’s huge!

Click here to learn more about it.

Number 2: Rank and Pillage

I am not a fan of the name at all, but the course and the concept behind this course is exactly what I explained above. It works because I have used and follow this course. I not only follow what I learned in this course to help sell affiliate products, but I use it to help market my own products too.

It’s all about building the niche sites, but what is really great is it’s updated for the new way Google treats websites. These days to get free traffic, you have to make something more useful to the end user.

This course simply gives you a step-by-step path to follow. Follow it and you’ll do amazing.

They will try to up-sell you on all sorts of stuff like private coaching and things like that. You don’t need it… just buckle down and work the system.

Click here to learn more.

Number 3: No Number Three

I really don’t have a number three. Those two above will give you more than you can ever hope for to start making money. When I finally broke through, I just followed one course and make a hard promise to myself that I will do something each day to move my business forward.

Well it worked huge!

The only other thing I’ll leave you with is a tool that I use daily to help build links to my sites. It’s called Build My Rank.

I use a few others but what is really great about this one is the fact that your links get indexed.

Click here to check it out, but it works and all my rankings have improved since I started posting to it daily.

My Final Word Of Caution And Motivation

Take action each day and resist the temptations and bright lights of other gurus. Soon you’ll start seeing great results. Then you will get to a point where you don’t care about any course because you’re addicted to taking big time action.

I was reading the Salty Droid the other night. If you have not heard of this guy, he exposes a lot of the very dirty things many of the gurus do in the Internet marketing space. It’s actually pretty funny and shows how they are not really the greatest marketers.

But it got me thinking about how most websites and people that talk about making money don’t really set the right expectations. And one of the first questions many new people ask is…

How Much Money Can You Make From A Website?

OK Enough Of The Downer… Here Is Some Upper

The Bottom Line

I guess I just want to be completely black and white with you. No matter what type of business you want to start, you are going to have to bust your ass to make it work. You are going to have to bust your ass on a continual basis.

That is why so few people succeed because a very small percentage of people want to work that hard. It’s a simple fact.

But if you work hard and you do it consistently, you will succeed and it will be awesome.

Let me know if you have any questions about this.

Let’s first define a few things:

Hosting – It’s best to think of this as your hard drive in the sky. In order to get a website up on the Internet, you need this hard drive and it’s where all your website files are going to go.

These days you really don’t have to worry about FTP or anything like that.

FTP – This stands for file transfer protocol. What that means is… it’s a program that lets you transfer files from your computer to your hosting account. However with WordPress these days, you really don’t need that anymore. I rarely ever use it.

Cpanel – This is the backend of your hosting account. It’s where you can install WordPress, where you can set up email accounts, and do a bunch of other very complex things that you will never have to worry about.

Our Assumptions For Your Website

I am going to assume and recommend that you will be using WordPress for your website. This is the best CMS by far and you really don’t have to worry about using anything else. At least in the beginning.

Step 1: Get A Good Hosting Account

You first need a good hosting account. Trust me, there are some terrible hosting accounts out there. And here is the thing…

When they are trying to sell you on using them, they all say the same things. It’s like the cell phone companies. They literally all say the same thing, but some are clearly better than others.

I personally use two different hosting companies for the majority of my websites.

My favorite is Hostgator.

They have been really good to me and I run some really large websites on their shared servers. They are barely down and when there are some issues, I just call them and they let me know what is going on.

What is really great about them is their pricing. You can get a good business account for about $14 a month and they only charge you the $14 a month.

Some other hosting companies say it’s only $14 a month, but they will charge you for a full year in advance. So you end up paying over $100 all at once.

They use Cpanel so working with our websites is super easy. Like I mentioned above, you only have to get WordPress installed through it then everything else you can control through WordPress.

That is really all you need to know about them. They are good and they do what you need to host your own websites.

Click here to grab your Hostgator account today.

My second favorite is Bluehost.

Bluehost is very similar to Hostgator, the only real difference is they do charge for a full year in advance so you will have to come more out of pocket with them.

Other than that, they are very similar.

You might be wondering why I have all these different hosting accounts. Since I have a lot of websites, I prefer to spread them out over different accounts. It helps me to better hide my ownership of the sites.

That is a topic for another article.

Step 2: Getting Your Website Up On Your Hosting Account

This is really easy. All you are going to do is use a program in Cpanel called Fantastico. This will let you install WordPress in about 5 clicks of the mouse. You will also have to fill out some information, but it’s super easy.

Make sure you watch the video I made for this article and you will see exactly what I’m talking about.

That is exactly how to host a website. It’s really easy and once you do it once, you will never have an issue with it again. If you do run into problems, just call their support and they will definitely help you out.

Each of these issues had to do with personal mentoring which is a pretty big business in the online business world. There are tons of companies that offer mentorship services for big money.

I say stay away at all costs!

Being A Victim of Fraud Through Mentorship

The first time this happened to me, I met a guy in West Virginia. I wish I could remember his name (I think his first name was Gary), but I have not seen him around in a long time. I am sure he got revealed for the absolute snake he was.

Here’s what happened to me.

He was going to help me with an affiliate website and building a list. Our main source of traffic was SEO. And this was supposed to be completely one-on-one.

I was really new at the time and this all sounded great. I thought with his help I could shortcut the learning curve and succeed faster.

I PayPaled him just over $5,000. After that he talked with me twice and then just stopped answering his phone and email. I should have gone to PayPal, but I was clueless at the time.

I did see a lawyer, but he told me that it’s not worth it unless it was over $10,000 as the costs would be about the same as what was stolen.

I was pissed, but I was still determined to succeed.

Being A Victim of A Popular Guru

A popular guru Kevin Wilke of Nitro Marketing made a course for beginners to help them get their businesses up and running.

To his credit, the course was great and really helpful (. However, being young and naive, I was sold on the super expensive $9,000 personal one-on-one mentoring that goes with the course.

Again I was determined to succeed so I thought what the hell. After all this was through a bigger company so they had to be legit.

Wrong!

It started out great with my guy Mark. They hired a consulting company to do the one-on-one mentoring. That was problem number one… these guys didn’t have businesses themselves. They were employees so they just said what was in the book.

My guy, Mark, missed a few meetings and we spent a lot of time on concept. I think the program was 3 months long, maybe 4… but either way, we never got to marketing. I had no real issue getting a website up.

I wanted help on the typical things that most beginners want help with… traffic generation.

So when our time when up, they just dropped me like a sack of $@^#.

I never heard from them again and all that after putting in $9,000.

So What Are The Lessons?

Lesson 1: You Are Your Own Best Teacher

Get dirty. Just get in there and start doing things. You are going to waist money making stupid mistakes and there is always going to be a learning curve. Get into it as fast as possible and make the errors… you will never learn more.

Lesson 2: No Mentor Can Weave Magic

I thought that the mentor would mean automatic success. No mentor can do that for you. It’s always going to come down to you and the actions you take.

No matter what you hear out there, it takes hard work to be successful. But that hard work is a ton of fun because seeing results from your actions is amazing.

Lesson 3: It Takes Time

It still took me about a year and a half of making my own dumb errors before I really started to make consistent money.

Realize that it will take time. And realistically, I am talking about 4 to 6 months of hard work to build a solid income. When you really think about that, that is not long at all.

I hope this story helped and let me know if you have any questions.

Has this sage advice by our guru clan actually correct?

For example, just look at what happened to Netflix after they doubled their subscription prices. They went through a mass unsubscribe rate and their stock price got the hammer… hard!

What are the real pricing lessons that you should take from this and apply in your business?

1. Never Double Pricing After Building Up A Huge Base

This is Netflix’s biggest problem. They built a monster following that was exponentially growing. I was part of that mass customer base and even though the majority of their streaming movies sucked, I remained a subscriber.

However, they raised prices with no reason given and they doubled them which seemed to me very excessive. Plus there was not new service given for that increase.

2. No New Value For The Given For Price Increase

You can’t just give a price increase without a good reason and if you are going to double prices, you better bring more value to the table.

When you don’t do either of those things, it just looks like it’s done of greed purposes.

3. Never Double Subscription Pricing

You can probably easily get away with doubling pricing on a product. However, subscription pricing is hard to double. That is a huge increase over the course of 6 months to a year.

That is really unfair to do to your customer base and it makes them feel like suckers.

My Bottom Line Pricing Rule

Be more than fair and try to charge as little as you can, but don’t forget to test. I always try to charge as little as I can and I always give a great reason as to why I do this. This has never backfired on me and only won me favor of customers.

You should test your pricing though because there is a price that might work best. You can use split testing to do this.

Remember that whatever you do with your business or your website, you need to give reasons and good reasons as to why things are happening. Never keep your customers in the dark.

Netflix might have told their customers in their official statement but I remember reading it and seeing no reasons. And if you ask most people, they will probably give an answer having something to do with greed.